RAHIL LAKHA.
At Outerstuff, I held a dual role, with one of my key responsibilities being label and package design. I was tasked with creating layouts that aligned with strict brand guidelines while also reviewing and approving both digital and physical samples for production. This role gave me the opportunity to collaborate with a wide range of major leagues and iconic brands, including the NBA, NFL, NHL, MLS, NCAA, MLB, FIFA, the Olympics, NASCAR, Disney, Marvel, Star Wars, Looney Tunes, and many more. It was a fast-paced, detail-oriented environment that sharpened both my design skills and eye for brand consistency.
All of these labels were created with Adobe Illustrator.
My second role at Outerstuff was as an automator—a position that required precision, consistency, and a strong eye for detail. In this role, I was responsible for taking approved designs and systematically adapting them across multiple teams and leagues. For example, if given an MLB style, I would replicate that design for all MLB teams, and then reformat it for other leagues such as the NBA, NFL, NHL, and MLS.
To streamline this process, a custom script and software were developed, allowing for a faster and more fluid workflow. The work was done primarily in Adobe Illustrator and InDesign, combining technical efficiency with design accuracy at scale.
